Website Terms of Service

Effective date: 2019

1. Who we are

This website is operated by Basar Optimization Inc., based in Calgary, Alberta, Canada (“Basar Optimization”, “we”, “us” or “our”).

You can contact us at clientcare@basaropt.com or by mail at 124 Covepark Pl NE, Calgary, AB T3K 6A1.

2. Acceptance of these terms

By accessing or using this website, you agree to these Terms of Service. If you do not agree, do not use the website.

These terms apply to your use of the website and its public content. A separate quote, proposal or signed agreement may govern services we provide to you. If a signed agreement conflicts with these website terms about the services covered by that agreement, the signed agreement governs to the extent of the conflict.

3. Use of the website

You may use this website for lawful purposes and in accordance with these terms.

You must not:

• Use the website in a way that breaks applicable law.
• Attempt to gain unauthorized access to the website, its systems or data.
• Interfere with the website’s operation, security or availability.
• Introduce malicious code or use the website to distribute it.
• Copy, scrape or reuse website content in a way that infringes our rights or the rights of others.

We may restrict or suspend access where we reasonably believe use of the website breaches these terms or threatens the website, its users or our systems.

4. General information only

Website content is provided for general information. It is not legal, financial, accounting, technical or other professional advice. You are responsible for deciding whether information is suitable for your circumstances and for obtaining independent advice where needed.

Information about marketing services, methods and platforms is not a promise that a particular strategy will be suitable for your business or produce a particular outcome. Marketing performance depends on factors that may be outside our control.

5. Google Ads cost figures and estimates

Where this website shows Google Ads cost figures or calculator estimates, they are aggregated, historical and illustrative. They are not a quote, a forecast, a guarantee, or a promise of advertising costs or results.

Actual costs and performance can vary based on factors including the market, competition, location, campaign settings, timing and changes to advertising platforms. You should not rely on an estimate as the sole basis for a business or budget decision.

No client or visitor data is published through these figures. They are presented in aggregated form only.

6. Pricing and service engagements

Prices displayed on this website are in Canadian dollars unless stated otherwise and may change.

A price shown on the website is not, by itself, an offer to provide services or a binding quote. The scope, fees, responsibilities and other terms for a specific engagement are set out in the quote, proposal or signed agreement that applies to that engagement. Where applicable, that quote or signed agreement governs the engagement.

Advertising spend is separate from Basar Optimization’s service fees unless a written agreement expressly says otherwise.

7. Intellectual property

Unless otherwise stated, the website and its content—including text, graphics, design elements, branding and original materials—are owned by or licensed to Basar Optimization and are protected by applicable intellectual property laws.

You may view and use the website for your personal or internal business information. You must not reproduce, modify, distribute, publish, sell or commercially exploit website content without our prior written permission, except where applicable law permits it.

Third-party names, logos and materials remain the property of their respective owners.

8. Third-party websites and services

This website may link to websites or services operated by third parties, including advertising and analytics platforms. These links are provided for convenience or information.

We do not control third-party websites or services and are not responsible for their content, availability, terms or privacy practices. Your use of a third-party website or service is governed by its own terms and policies.

9. Personalization and privacy

Some website features use personalization technologies, including a first-party visitor ID cookie, as described in our Privacy Policy.

The website provides notice before setting the visitor ID cookie. You can use the opt-out link in the website footer to set a persistent opt-out cookie. Analytics tags are not loaded for visitors who have opted out or visitors identified as being in Quebec.

For details about the information collected, how it is used, service providers, retention and your privacy choices, read our Privacy Policy.

10. Availability and changes to the website

We may update, change, suspend or remove website content or features at any time. We do not promise that the website will always be available, uninterrupted, secure or error-free.

We may correct errors or update information without notice. Website content may not always reflect the most recent information about a service, platform or price.

11. Limitation of liability

To the extent permitted by applicable law, Basar Optimization is not liable for indirect, incidental, special, consequential or punitive loss, or for loss of profits, revenue, business opportunities, data or goodwill arising from or related to your use of, or inability to use, this website or reliance on its content.

To the extent permitted by applicable law, the website and its content are provided on an “as is” and “as available” basis, without warranties or conditions of any kind, whether express or implied.

Nothing in these terms excludes or limits liability where doing so is not permitted by law. These terms do not affect rights or remedies that cannot legally be excluded or limited.

12. Governing law

These terms are governed by the laws of the Province of Alberta and the federal laws of Canada applicable in Alberta.

Any dispute relating to these terms or your use of this website will be subject to the courts of Alberta, subject to any mandatory legal rights or rules that apply.

13. Changes to these terms

We may revise these terms from time to time. The updated version will be posted on this page with a revised effective date. Your use of the website after updated terms are posted means you accept the revised terms, to the extent permitted by applicable law.

14. Contact

If you have a question about these terms, contact:

Basar Optimization Inc.
124 Covepark Pl NE
Calgary, AB T3K 6A1
Email: clientcare@basaropt.com