Services
Online Marketing Services
Explore online marketing services built around your business goals, from search and paid media to websites and reporting.
One connected system
Five groups. One system.
Our five service groups work together around your business goals. We track the calls, forms and quote requests your marketing produces, so decisions are based on leads rather than clicks.
- Search & SEO · AI Search · Paid Media · Strategy & Growth · Web & Apps.
Which services fit your situation
Start from the problem, not the service name.
- You need enquiries soon: Google Ads reaches people already searching.
- Local customers can't find you: Local SEO covers Google Business Profile and local results.
- You sell online: E-Commerce SEO improves product and category pages.
- You have several locations: Franchise & Multi-Location SEO keeps each location visible and consistent.
- Customers ask AI tools for recommendations: AI Search helps those tools understand and cite your business.
- Visitors arrive but don't contact you: Web Development gives them a clearer path to enquire.
- You're unsure where to spend: Marketing Strategy sets priorities first.
Be found in search
Build search visibility across local, national, international and specialist markets.
- Website SEOImprove your site's search foundations.
- Local SEOReach customers in your service area.
- Review ManagementSupport your online review presence.
- National SEOTarget searches across Canada.
- International & Multilingual SEOReach audiences across languages and markets.
- Franchise & Multi-Location SEOCoordinate visibility across locations.
- E-Commerce SEOImprove product and category discoverability.
AI Search
Prepare for AI search
Work on how your business is understood and surfaced across AI-powered search experiences.
- AI SEOImprove your broader AI search visibility.
- Answer Engine OptimizationStructure content for direct answers.
- Generative Engine OptimizationImprove visibility in generative results.
- LLM Crawler OptimizationHelp crawlers access your content.
- AI Search VisibilityAssess and improve AI discovery.
Reach people through ads
Plan and manage paid campaigns across search and selected advertising platforms.
- Google AdsReach people actively searching.
- Facebook & Instagram AdsRun paid campaigns across Meta platforms.
- LinkedIn AdsReach professional and business audiences.
- X AdsPromote campaigns on X.
- YouTube AdsRun paid video advertising.
- ChatGPT AdsComing soon; service availability is not yet confirmed.
Set a clearer direction
Connect marketing priorities, leadership and reporting to the goals of your business.
- Marketing StrategySet priorities around business goals.
- Fractional CMOAdd senior marketing leadership.
- Data-Driven Marketing & ReportingUse performance data to guide decisions.
Web & Apps
Build useful digital tools
Develop websites, applications and business tools that support how your business works.
- Web DevelopmentBuild and improve your business website.
- Web App DevelopmentCreate applications for specific workflows.
- Business ToolsSupport operations with custom tools.
How the services connect
The groups share information rather than running side by side. Search terms that turn into enquiries in Google Ads show which topics SEO should target. AI search relies on the same clear site information and technical access that SEO builds. Website changes affect how well every channel converts. Lead tracking sits underneath all of them, so each group is judged by the calls, forms and quote requests it produces.
From goals to evidence
Each part of the work connects to what your business needs to achieve.
- Audit and set goalsReview your current marketing and agree on business priorities.
- Build the planChoose the services and work needed to support those goals.
- Track every leadMeasure calls, forms and quote requests generated by your marketing.
- Review the resultsSee activity in your client portal dashboard; Managed plans and above include a monthly business-results report.
Industry experience
Marketing across industries
We work with businesses in a range of industries. Explore the sectors covered by our industry pages.
Calgary businesses – read our reviews
Read what clients say about working with Basar Optimization. Reviews load live from our Google Business Profile and appear as published; we do not write or edit them.
About our services
What online marketing services does Basar Optimization offer?
We offer five groups: Search & SEO, AI Search, Paid Media, Strategy & Growth, and Web & Apps. Each group includes services that can be considered as part of your wider marketing plan.
Can I use more than one service at a time?
Yes. The service groups are designed to work as one system where that suits your goals. The right mix depends on your business, priorities and current marketing.
What is the difference between SEO and AI search optimization?
SEO helps your pages rank in standard search results. AI search optimization helps AI-powered search tools find, understand and reference your business. Both depend on a technically sound website with clear information.
Do I need every service group?
No. Most businesses start with one or two services that match their most pressing goal, and add others as the plan develops.
How do you measure marketing performance?
We track calls, forms and quote requests produced by your marketing. You can see activity in your client portal dashboard, and Managed plans and above include a monthly business-results report.
Do you work with small businesses?
We work with small and medium businesses across the service areas listed on our website. The appropriate services and plan depend on your business needs.
How much do your marketing services cost?
Plans start at $253 per month, with ad spend paid separately. See the pricing page for plan details and inclusions.
Make your next move measurable
Tell us what your business needs to achieve. We’ll help identify the services that fit your goals.