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Privacy Policy

Last updated: November 10, 2026

Effective date: 2019

Basar Optimization Inc. (“Basar Optimization”, “we”, “us” or “our”) respects your privacy. This policy explains what personal information we collect through our website, how we use and protect it, when it is shared with service providers, and how you can exercise your privacy rights.

1. Who is responsible for your information

The person accountable for privacy matters is:

Taher Dawoodi
Basar Optimization Inc.
124 Covepark Pl NE
Calgary, AB T3K 6A1
Email: clientcare@basaropt.com

You can use this contact information to ask a question, request access to or correction of your information, or raise a privacy concern.

2. Privacy laws that apply

We handle personal information in accordance with applicable Canadian privacy requirements, including the federal Personal Information Protection and Electronic Documents Act (PIPEDA) and Alberta's Personal Information Protection Act (Alberta PIPA), as applicable.

This policy describes our current website practices. It does not replace any rights you have under applicable privacy law.

3. Information you provide to us

Depending on how you use the website, you may choose to provide information through a quote request, contact form or business-name entry on the homepage.

Quote and contact forms

The quote request form collects the information entered into its fields. The quote form currently includes:

We use this information to receive and respond to your enquiry, assess the services you have asked about, and communicate with you about your request. Form submissions are emailed to clientcare@basaropt.com. The website also sends an automatic confirmation email after a form submission.

Forms use Cloudflare Turnstile for spam protection.

Business-name entry on the homepage

If you enter your business name into the homepage tool and confirm it, the information submitted is sent to our inbox as a lead. This includes the business name, its profile, pages viewed, coarse city, first-touch source and device class. If you have opted out, or you are visiting from Quebec, the lead includes only the business name, its profile and the type of device.

We also keep a record of the lead in our database, together with a one-way coded form (a salted hash) of your IP address. We use that coded form only to limit abuse of the tool; the IP address itself is not stored.

We use this information to understand the business context of the enquiry and follow up where appropriate.

4. Website personalization and visitor information

We use a first-party visitor ID cookie for website personalization and related measurement. It is set only after the website notice strip has been shown.

If the visitor ID cookie is set, the information stored for that visitor may include:

The IP address is used at request time to determine a coarse city. The raw IP address is not stored by this personalization system. We do not store full URLs with query strings for this purpose, and we do not use browser fingerprinting.

Personalization records are retained for 12 months after the visitor's last visit and then deleted.

5. Cookies, notice and opting out

The first-party visitor ID cookie is set only after the notice strip has been shown. Showing the notice is not the same as treating continued use of the website as acceptance.

A persistent opt-out cookie is set when you use the privacy opt-out link in the website footer. After the opt-out is set, no further visitor personalization information is stored and analytics tags do not load.

The opt-out cookie remains in your browser so the website can remember your choice. If you clear cookies or use a different browser or device, you may need to make the choice again.

When a page shows our Google reviews, the Climbo reviews widget saves a few small settings in your browser's local storage, such as its display language. Climbo sets these, not us, and we do not use them for visitor personalization. The widget does not load after you opt out or for visitors from Quebec.

The opt-out cookie is the only information stored after you opt out.

6. Visitors from Quebec

Visitors identified as being from Quebec receive the standard website experience. No visitor personalization information is stored for those visits.

We identify visitors from Quebec using the approximate location of the network connection.

7. Analytics

We use Google Analytics through Google Tag Manager to understand website use and improve the website.

Google Analytics tags load only after the website notice has been shown. They do not load for visitors who have opted out or visitors from Quebec.

Google and the relevant service providers may process information as part of providing analytics services. Their handling of information is also subject to their own privacy terms and practices.

8. Google Ads cost explorer

The Google Ads cost explorer on our website displays anonymous, aggregated figures from client accounts. It does not publish client data or visitor data.

9. How we use personal information

We use information collected through the website for purposes that include:

We do not use the information described in this policy for purposes unrelated to these activities unless we explain the new purpose or obtain consent where required by law.

10. Service providers and disclosure

We use service providers to operate the website and handle information for the purposes described in this policy. These providers include:

Cloudflare Turnstile is used for form spam protection.

These providers may process information on our behalf to deliver their services. Information may also be disclosed where required or permitted by law, including to respond to a lawful request or protect our rights and the security of the website.

11. How long we keep information

Personalization records associated with the first-party visitor ID are retained for 12 months after the last visit and then deleted.

Information submitted through the quote and contact forms or the homepage business-name tool is deleted automatically 24 months after we receive it. Related email correspondence may be kept as needed to maintain business records, meet legal obligations and resolve disputes.

We keep this information only for as long as needed for those purposes. You can ask us to delete the information you submitted by emailing clientcare@basaropt.com.

12. Protecting information

We use service providers and operational measures to run the website and handle information. No method of transmitting or storing information can be guaranteed to be completely secure.

13. Your privacy rights

Subject to applicable law, you may have the right to:

To make a request, email clientcare@basaropt.com and describe what you are asking us to access or correct. We may need to verify your identity before responding.

We will respond to privacy requests within 30 days, subject to applicable legal requirements and any permitted extension.

If you are not satisfied with our response, you may contact the Office of the Privacy Commissioner of Canada or the Office of the Information and Privacy Commissioner of Alberta (Alberta OIPC), as appropriate.

14. Third-party websites

Our website may contain links to websites or services operated by other organizations. We do not control those websites and are not responsible for their privacy practices. Review the privacy policy of any third-party website you visit.

15. Changes to this policy

We may update this policy when our website, data practices or legal requirements change. The revised policy will be posted on this page with an updated effective date.

16. Contact us

For questions about this policy, or to make a privacy access, correction or complaint request, contact:

Taher Dawoodi
Basar Optimization Inc.
124 Covepark Pl NE
Calgary, AB T3K 6A1
clientcare@basaropt.com