Paid Media
A LinkedIn Ads Agency Focused on Leads
Reach professional and business audiences with paid LinkedIn campaigns built around your offer and commercial goals.

Professional audiences
Reach the people involved in decisions
LinkedIn advertising lets your business promote offers to audiences using professional and company-related targeting options. A LinkedIn ads agency can plan campaigns, coordinate ad content, manage targeting and connect campaign activity with conversion tracking.
This service is suited to established businesses with a clear offer for professional buyers, business owners or decision-makers. If you have already tried paid campaigns, you need to know which audiences you are reaching and whether that activity produces relevant calls, forms and quote requests.
- Businesses selling to professional or organizational buyers
- Companies with a defined service, offer and target audience
- Owners who want paid campaign management tied to enquiries
Build campaigns around business goals
We plan and manage paid LinkedIn campaigns around your audience, offer and desired customer action. Campaign scope, creative requirements and budget are confirmed before launch.
- Review your offer, audience and campaign objectives
- Plan campaign structure and relevant LinkedIn ad formats
- Configure professional and company audience targeting
- Develop or coordinate ad copy and creative
- Align ads with relevant website or landing-page content
- Configure conversion tracking for calls, forms and quote requests
- Review campaign activity and identify practical adjustments
Track the enquiries behind the campaign
We look beyond impressions and clicks to the actions your business wants: calls, form submissions and quote requests. Your client portal includes a live dashboard with conversion-tracking data; Managed and higher plans also include a monthly business-results report.
- Calls recorded through your conversion-tracking setup
- Form submissions recorded as conversions
- Quote requests tracked alongside campaign activity in your dashboard and monthly report
Calgary businesses – read our reviews
Read what clients say about working with Basar Optimization. Reviews load live from our Google Business Profile and appear as published; we do not write or edit them.
Related paid media
Build a wider campaign mix
LinkedIn may suit professional audiences, while other paid channels can reach people in different search and discovery contexts.
LinkedIn ads, explained
Practical answers about audiences, campaign management and measurement.
What does a LinkedIn ads agency do?
A LinkedIn ads agency plans and manages paid campaigns on LinkedIn. Work can include campaign structure, audience targeting, ad copy and creative coordination, landing-page alignment and conversion tracking.
Are LinkedIn ads suitable for small and medium businesses?
They can be suitable when your customers are reachable through professional or company-related targeting and the value of an enquiry supports the campaign economics. The right approach depends on your offer, audience and budget.
What does LinkedIn ads management include?
It can include campaign planning, audience setup, ad coordination, landing-page alignment and conversion tracking. The exact deliverables are confirmed in your quote.
How do you measure LinkedIn advertising?
We track calls, form submissions and quote requests through your conversion setup. Your client portal shows live conversion data, and Managed and higher plans include a monthly business-results report.
How much do LinkedIn ads cost?
Your total cost depends on the advertising budget and the management scope. Advertising spend is paid directly to LinkedIn and is separate from our management fee. Request a quote to define the scope for your business.
Make LinkedIn accountable
Tell us who you need to reach and what a qualified enquiry means for your business.