AI Search
Measure Your AI Search Visibility
Understand how AI search tools represent your business, then connect your wider marketing activity to tracked enquiries.
Visibility reporting
See how AI tools describe your business
AI search visibility reporting examines how your business appears when people ask AI-powered search tools questions about your services, products or location. It can include reviewing brand mentions, references to your website and the context in which your business appears. Results can vary by platform, query and time.
This work is useful if you run an established business, have already invested in SEO or paid search, and want a clearer view of how AI search experiences present your business. It gives you another way to assess your online presence without treating an AI mention as a guaranteed lead.
- Established businesses with defined services and target markets
- Owners who want to understand how AI tools represent their business
- Teams connecting search visibility with actual customer enquiries
Turn AI visibility into useful information
We assess how your business appears in selected AI search experiences and identify patterns or gaps worth investigating. The platforms, query set and reporting method need to be agreed before monitoring begins.
- Define relevant customer questions and search prompts
- Review selected AI search platforms, such as ChatGPT, Google AI Overviews and AI Mode, Perplexity and Microsoft Copilot
- Record whether your business is mentioned or referenced in sampled answers
- Review how services, locations and business details are described
- Note which website pages or other sources are referenced when visible
- Identify recurring information gaps or inconsistencies
- Connect visibility findings to practical SEO and content priorities
Connect visibility to enquiries
AI visibility is a discovery signal, not proof of a sale. Basar Optimization tracks the business actions your marketing produces: calls, forms and quote requests. Your client portal shows live conversion-tracking data, and Managed and higher plans include a monthly business-results report. AI search visibility findings are included in the monthly business-results report.
- Calls attributed to tracked marketing activity
- Form submissions recorded as conversions
- Quote requests tracked alongside marketing activity in your dashboard and monthly report, where included
Calgary businesses – read our reviews
Read what clients say about working with Basar Optimization. Reviews load live from our Google Business Profile and appear as published; we do not write or edit them.
Related services
Build a clearer AI search picture
Reporting is more useful when it informs the work behind your visibility. These services address related parts of your AI search presence.
AI visibility, explained
Understand what AI search visibility reporting can show and where its limits are.
What is AI search visibility?
AI search visibility describes how your business appears in answers from AI-powered search experiences. Reporting may examine brand mentions, references to your website and how your services are described in selected queries.
What is an AI visibility tool?
An AI visibility tool is software used to observe or record how brands appear in selected AI search results. The platforms, query coverage and available data vary, so the measurement method should be clear before results are compared.
Can you guarantee my business will appear in ChatGPT answers?
No. AI platforms choose which sources to use and how to construct answers. Monitoring can help you understand observed visibility, but it cannot guarantee a mention, citation or recommendation.
Does AI visibility tracking show how many leads AI search generated?
Not by itself. Calls, forms and quote requests can be tracked through your marketing conversion setup, but attributing a specific enquiry to an AI search interaction may require additional analytics or customer-source information. AI referral traffic can be tracked through analytics referral tracking, and enquiries can be attributed where the source can be identified.
How often do you report AI search visibility?
The reporting frequency and platforms depend on the agreed scope. AI visibility findings are included in the monthly business-results report, and we review platforms such as ChatGPT, Google AI Overviews and AI Mode, Perplexity and Microsoft Copilot.
Understand your AI visibility
Get a clearer view of how AI search represents your business and how your marketing contributes to enquiries.