Industries
SEO for therapists and psychologists
Help more people find your practice through search. Make it easier to call or send an enquiry, with tracking designed to respect client privacy.
Practice marketing
Search needs careful handling
People often research a practitioner before making contact. Your marketing needs to explain your services clearly without overstating outcomes or exposing private client information.
- Trust takes context: Visitors need clear information about your credentials, approach and areas of practice.
- Search intent varies: People use different terms for therapy types, concerns and local services.
- Privacy comes first: Enquiry tracking must not collect or expose details about a person's care.
People search by concern and fit
People looking for a therapist rarely search for a practice name. They search by concern ("anxiety therapist", "couples counselling"), by approach ("CBT", "EMDR"), by format (online or in person) and by practical questions such as fees and insurance receipts. Then they read clinician profiles to judge fit. A practice that ranks well usually has a page for each main area of practice, a profile for each clinician that explains their approach, and clear information about fees and booking. Many people search late in the evening or on a phone, so the booking or enquiry step should be short and clear on mobile.
Pages worth having, if they apply to your practice:
- A page for each area of practice
- A profile for each clinician, with their approach
- Fees, receipts and direct billing information
- Online and in-person session options
Build a clear path to contact
Therapist marketing should help people find accurate practice information and contact you without pressure, inflated claims or unnecessary data collection.
Website SEO
Improve the structure and content of your service pages so search engines can understand the work you offer.
Local SEO
Strengthen your practice's visibility for relevant searches in the communities you serve.
Web development
Make your website easier to navigate, accessible across devices and clear about how to contact the practice.
Google Ads
Reach people searching for relevant services, with careful ad copy and privacy-conscious conversion measurement.
Lead measurement
Measure enquiries, not private details
See which marketing activity leads to contact without sending sensitive information to analytics or advertising platforms. Tracking should record the action, not the person's reason for seeking care.
Dashboard and report: Your client portal shows tracked conversion activity in a live dashboard. Managed and higher plans include a monthly business-results report. Configure forms, analytics and advertising tags so names, contact details, appointment notes and health-related information are not passed into tracking tools.
- Calls to the practice
- Contact form submissions, counted without recording form contents
- Clicks on appointment or booking links
- Enquiries attributed to organic search or Google Ads, where consent and platform settings allow
Therapists and psychologists – read our reviews
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Choose a plan for your practice
Frequently asked questions
Can you help my practice appear in local search?
Yes. Local SEO can improve how your practice is represented in relevant local searches. The work can include your website, service information and local business details.
What is included in SEO for therapists?
The work can include technical and on-page website SEO, service-page content and local search improvements. The scope depends on your practice, locations and goals.
Can you advertise specific therapy services?
Google Ads can target relevant searches, subject to platform policies and applicable professional advertising rules. Ad copy should describe services accurately and avoid claims about clinical outcomes.
Can a therapy practice use remarketing ads?
Generally, no. Google's personalized advertising policy restricts targeting people based on health, including mental health, so remarketing to visitors of therapy pages is not allowed. Search ads that respond to what someone types remain available. Ad copy should describe your services without implying anything about the person reading it.
How do you track enquiries while protecting privacy?
We can count calls, form submissions and booking-link clicks without collecting form contents or details about a person's care. Tracking configuration must be reviewed to ensure sensitive information is not sent to analytics or advertising platforms.
Make your practice easier to find
Talk through your search visibility, website and enquiry tracking. Keep your marketing accurate, measured and respectful of client privacy.