Calgary · SEO · Google Ads · AI Search
Digital marketing agency Calgary
Stop thinking in channels. Start building systems.
Drag your business · tap ✎ to name it
Some of the businesses we have worked with
Shawnessy
Calgary
Calgary & Toronto
Calgary & Vancouver
Toronto & New York
Proof, not promises
See what clients say about working with Basar Optimization. Our Google reviews are loaded live, so you can read each review in its original form.
Measured by leads
Digital marketing strategies that Calgary businesses can measure
We don't sell channels or tools. We track every call, form and quote your marketing produces, and we run your SEO, Google Ads and website against the business goals you set, not impressions and clicks.
Your dashboard brings tracked calls, form submissions, quote requests and email clicks into view. Your monthly business-results report connects marketing activity to the outcomes your business is working towards.
What a digital marketing agency does for a Calgary business
A digital marketing agency plans and runs the work that brings customers to your business online: search engine optimization, Google Ads, AI search visibility and the website those visitors land on. Each channel does a different job. Google Ads can put you in front of people searching today. SEO and AI search build visibility that can grow over time. Your website turns those visits into calls, forms and quote requests.
The useful question is not which channel to buy, but how the channels work together and how you will know what each one produced. That is why every plan we offer starts with lead tracking.
Services
Google Ads
Explore Google AdsPut your offer in front of people searching for what you provide. We manage Google Ads as part of a connected system, with calls, forms and quote requests tracked.
Search & SEO
Explore Search & SEOHelp the right customers find your business through organic search. From local visibility to national, international and e-commerce SEO, the work is connected to the leads your website receives.
AI Search
Explore AI SearchMake your business easier for AI-powered search experiences to discover, understand and reference. Build on clear site information, technical access and visibility reporting.
Web & Conversion
Explore Web & AppsGive visitors a clear path from first visit to enquiry. We build websites, web apps and business tools around the actions your business needs customers to take.
Strategy & Growth
Explore Strategy & GrowthConnect your marketing activity to business priorities. Get a practical strategy, fractional marketing leadership or reporting that helps you decide what to do next.
SEO or Google Ads: where to start
Most businesses ask which to do first. The answer depends on how quickly you need enquiries and how much search demand already exists for your services.
Start with Google Ads
When you need enquiries soon, are launching a new service or are entering a new area. Ads can show as soon as a campaign is approved.
Start with SEO
When you want visibility that does not stop when ad spend stops, and you can give it time to build.
Run both
When you want leads now while organic visibility grows. Ads data also shows which searches turn into enquiries, which helps decide what SEO should target.
From goals to tracked leads
- Audit & goalsReview your current marketing, competitors and business targets.
- Build the systemConnect SEO, Google Ads, AI Search and your website around those goals.
- Track every leadMeasure calls, forms, quote requests and email clicks.
- Report on resultsReview business outcomes, not just impressions and clicks.
Marketing for the work you do
Your market, customers and sales process shape the right approach. Explore the industries we serve and see how the system applies to your business.
Know what your marketing costs
Choose a plan with no contract. Google Ads spend is paid directly to Google and is separate from your plan.
| Plan features | Most popular | |||
|---|---|---|---|---|
| Model | Our tools and plans, you execute | We run SEO and Google Ads as one system | We run SEO and Google Ads as one system | We run SEO and Google Ads as one system |
| Google Ads management | Not included | Included | Included | Included |
| Blog content | 6 full articles a month, written by us, published by you | 6 a month | 6 a month | 24 a month |
| Update meetings | Appointment based | Every 3 weeks | Every 3 weeks | Every week |
- ModelOur tools and plans, you execute
- Google Ads managementNot included
- Blog content6 full articles a month, written by us, published by you
- Update meetingsAppointment based
- Most popular
- ModelWe run SEO and Google Ads as one system
- Google Ads managementIncluded
- Blog content6 a month
- Update meetingsEvery 3 weeks
- ModelWe run SEO and Google Ads as one system
- Google Ads managementIncluded
- Blog content6 a month
- Update meetingsEvery 3 weeks
- ModelWe run SEO and Google Ads as one system
- Google Ads managementIncluded
- Blog content24 a month
- Update meetingsEvery week
Before you hire
How to choose a digital marketing agency in Calgary
Before you sign with any agency, ask:
- How will calls, forms and quote requests be tracked, and can I see them myself?
- Is there a contract, and what happens if I leave?
- Is ad spend paid to Google directly or marked up?
- What is reported each month, and in terms of leads or only clicks?
- Who owns my website, accounts and data?
Ideas and explanations
Marketing, made clearer
AI-Driven Competitor Keyword Gap Analysis
A Technical Assessment of Capabilities, Limitations, and Strategic RiskAbstractThis research addresses a practical and increasingly prevalent question facing…
White Paper: The Evolution of Google Search Results — From “10 Blue Links” to AI-Enhanced SERPs (1990-2025)
Executive SummarySince its launch in the late 1990's, Google Search has evolved from a simple set of organic links to a complex, highly interactive, and…
AI-Assisted Topic Clustering and Long-Tail Keyword Expansion in SEO: A Practical Workflow
AbstractThe increasing integration of artificial intelligence (AI) into search engine optimization (SEO) workflows has redefined keyword research efficiency.…
Frequently asked questions
How much does digital marketing cost?
Our plans start at $253 per month. The right plan depends on the work your business needs; Google Ads spend is paid directly to Google and is separate from the plan. See the pricing page for plan details.
Do you require a contract?
No. None of our plans require a contract. You can review the plan options and choose the level of support that suits your business.
What do you track?
We track calls, form submissions, quote requests and email clicks. Every plan includes conversion tracking and a client portal with a live dashboard; Managed and higher plans also include a monthly business-results report.
Do I need a new website before starting SEO or Google Ads?
Not always. We review your current website as part of the audit and tell you whether it can support the work as it is, needs focused improvements, or should be rebuilt.
Do you work with businesses outside Calgary?
Yes. Calgary is our base, and we also work with businesses in Chestermere, Okotoks, Airdrie, Canmore, Cochrane and Edmonton. See the locations page.
How long does it take to see results?
Timing depends on your market, starting point, competition and the work involved. SEO and paid advertising work differently, so we do not promise a fixed timeline or guaranteed result.
Who does the marketing work?
The work is delivered by Basar Optimization Inc. Depending on your plan, you can use our tools and guidance to execute the work or have us manage SEO and Google Ads as one system.
What happens after I request a quote?
We review the information you submit and use it to understand your business and marketing needs. We can then discuss the work that may fit; no response-time promise is made here.
Make your marketing accountable
Tell us what your business is working towards. We'll help you identify the marketing work to connect, track and improve.