Services
Paid Advertising Built Around Leads
Work with a digital advertising agency that connects campaign activity to real enquiries. We plan and manage paid campaigns, track calls and forms, and measure performance against your business goals.
The problem paid media solves
You can spend money across several advertising platforms and still be left asking which campaigns produced useful enquiries. Paid media needs more than clicks and impressions. It needs clear targeting, conversion tracking and a consistent view of what your advertising is producing.
Paid Media services
Choose the platforms that fit your audience, offer and sales process. Ad spend is paid directly to each advertising platform and is separate from our management fee.
Google Ads
Explore Google AdsReach people searching for your products or services, with campaigns built around relevant intent and measurable actions.
Facebook & Instagram Ads
Explore Facebook & Instagram AdsRun paid campaigns across Facebook and Instagram to introduce your offer, reach relevant audiences and generate enquiries.
LinkedIn Ads
Explore LinkedIn AdsReach professional audiences with paid campaigns suited to business services, specialist offers and B2B lead generation.
X Ads
Explore X AdsUse paid campaigns on X to put your message in front of relevant audiences and support measurable campaign goals.
YouTube Ads
Explore YouTube AdsUse video advertising on YouTube to build awareness and bring relevant audiences into your marketing funnel.
ChatGPT Ads
, coming soonChatGPT Ads are coming soon. The service page will provide details when availability is confirmed.
Understand Google Ads costs
Explore estimated costs based on aggregated historical account data. Your actual costs depend on your market, keywords and campaign.
Typical cost per click: $3.67. Estimated cost per lead: $34.67.
These figures are estimates, not a quote or a promise of results. Google Ads spend is paid directly to Google and is separate from our fee.
How paid media connects to the rest of your marketing
Paid Media works with Search & SEO, AI Search, Strategy & Growth and Web & Apps as one connected system. SEO and AI Search support discovery beyond paid campaigns. Strategy & Growth sets priorities and defines what a useful lead means for your business. Web & Apps supports the landing pages and tools that turn visits into enquiries. Together, the work is measured through calls, forms and quote requests.
How we measure it
We connect campaign activity to actions your business can follow up:
We don't sell channels or tools. We track every call, form and quote your marketing produces, and we run your SEO, Google Ads and website against the business goals you set, not impressions and clicks.
Measured by leads, not clicks.
- Track calls, forms and quote requests attributed to your marketing.
- Review campaign activity alongside conversion data in your live client dashboard.
- Use the monthly business-results report, included with Managed plans and above, to assess outcomes.
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Frequently asked questions
What does a paid media agency do?
A paid media agency plans, manages and measures advertising campaigns across paid platforms. This can include campaign structure, audience and keyword targeting, ad creative coordination, budget management and conversion tracking. Our focus is on connecting campaign activity to calls, forms and quote requests.
Which advertising platforms do you manage?
Our paid media services include Google Ads, Facebook and Instagram Ads, LinkedIn Ads, X Ads and YouTube Ads. ChatGPT Ads are listed as coming soon and are not presented as currently available.
Is advertising spend included in your management fee?
No. Advertising spend is paid directly to the platform, such as Google or Meta, and is separate from our fee. Your quote will clarify the management work and the platform budget.
Can you guarantee leads or sales from paid advertising?
No. Results depend on factors such as your market, offer, competition, budget, website and customer demand. We set up conversion tracking and use the available data to assess performance; we do not guarantee a specific number of leads, sales or return.
How do you report paid media performance?
Your client portal includes a live dashboard and conversion tracking. Managed plans and above also include a monthly business-results report. We review tracked calls, forms and quote requests alongside campaign data.
Make your ad spend accountable
Tell us what you sell, who you need to reach and what a qualified enquiry means to your business. We’ll discuss the right paid media approach.