Services
Search Engine Optimization Services
Search engine optimization services for businesses that need stronger search visibility and a clearer path from search to enquiry.
Search visibility
Turn searches into enquiries
If the right customers cannot find the right pages, your website can miss relevant searches. If visitors cannot understand your offer or take the next step, visibility alone is not enough.
- Website SEO: Technical SEO checks the foundations of your site. On-page SEO improves page structure and targeting. Content helps answer the questions your customers search for.
- Technical SEO services: Review crawlability, indexing, site structure, page speed and mobile friendliness.
- On-page SEO services: Align page titles, descriptions, headings, content and internal links with target searches.
- SEO audit services: Assess technical and on-page issues, then identify work to prioritize.
- Link building services: Develop relevant links and citations that support your website's search presence.
Choose the right SEO service
The right approach depends on your market, website and business structure. Explore the service that matches the way you sell.
Local SEO
Improve how your business appears in relevant local searches and business listings.
Review Management
Monitor and manage your review workflow with a dedicated review management service.
National SEO
Build search visibility for a business targeting customers across Canada.
International & Multilingual SEO
Organize your website for audiences searching across countries and languages.
Franchise & Multi-Location SEO
Coordinate search visibility across multiple business locations.
E-Commerce SEO
Improve product, category and store pages for relevant product searches.
A clear SEO work plan
Review the setup work and ongoing activities included in the SEO service. The groups below are designed to expand for detail.
Connected channels
Make every part work together
Search & SEO builds visibility and improves the pages people land on. AI Search helps your business become easier to find and reference in AI-driven search experiences. Paid Media reaches people through advertising. Strategy & Growth sets priorities and reporting around your business goals. Web & Apps supports the website and tools that turn interest into action. Calls, forms and quote requests connect the work to measurable leads.
Measure leads, not just rankings
We track the calls, forms and quote requests your marketing produces. Your client portal includes a live dashboard. Managed plans and above include a monthly business-results report.
- Calls generated through your marketing
- Website forms and quote requests
- Business results summarized in the monthly report
Calgary businesses – read our reviews
Read what clients say about working with Basar Optimization. Reviews load live from our Google Business Profile and appear as published; we do not write or edit them.
Frequently asked questions
What do search engine optimization services include?
SEO can include technical website work, keyword and page targeting, on-page improvements, content, internal linking and link building. The work depends on your website, market and goals.
How is website SEO different from local SEO?
Website SEO focuses on your site's technical foundations, page structure and content. Local SEO focuses on visibility in relevant local searches and business listings. The two can work together.
How long does SEO take to work?
There is no fixed timeline for SEO. Timing depends on your website, competition, search demand and the work required. We track activity and leads rather than promise a ranking date.
Do you offer SEO for small businesses?
Yes. The right scope depends on your services, target market and website. We can review those details and recommend a suitable plan.
Can I use SEO with Google Ads?
Yes. SEO and Google Ads can work together: SEO supports organic search visibility while Google Ads provides paid search placements. Ad spend is paid directly to Google and is separate from your service plan.
Build a stronger search presence
Tell us about your website and business goals. We’ll discuss the SEO work that makes sense for your market.