Paid Media
Your AdWords Agency for Measured Leads
Turn search demand into trackable calls, forms and quote requests. We plan, manage and measure Google Ads around the work your business needs.
The right fit
Reach people ready to act
Google Ads places your business in front of people searching for products or services like yours. You set the business goals; campaign structure, targeting, landing pages and conversion tracking connect ad activity to those goals.
An adwords management agency is most useful when you have a defined offer, understand your customers and can handle the enquiries you want to generate. It suits established businesses that have tried managing campaigns themselves or have paid for clicks without a clear view of which calls, forms and quote requests came from them.
Google Ads for Calgary and Alberta businesses
Most local businesses serve a defined area, and Google Ads can be set to match it. Campaigns can target Calgary as a whole, a radius around your location or specific communities and nearby towns. Ads can run on a schedule that matches the hours you can answer the phone. Call assets let people ring you straight from the ad. Location settings matter too: by default, Google can show ads to people who are only interested in an area rather than in it, which can spend budget on searchers you cannot serve.
From search term to enquiry
We build and manage the campaign components that help you reach the right audience and understand what happens after a click.
- Review account structure, goals, targeting and existing campaign data.
- Research keywords, competitors and negative keywords.
- Plan budgets, bidding strategies and campaign types.
- Write and optimize ads, assets and responsive search ads.
- Set up conversion tracking for calls, forms and purchases.
- Improve landing pages and test changes where appropriate.
- Monitor search terms, bids, budgets and campaign performance.
Full scope
A clear scope of work
The work is organized into two groups: the initial setup and the ongoing campaign management. Expand each group to see what is included.
How Google Ads pricing works
Google Ads runs as an auction each time someone searches. You pay when someone clicks, and the cost of a click depends on how many advertisers compete for that search, your bid, and how relevant your ad and landing page are to the search (Google calls this Quality Score). Better relevance can lower what you pay for the same position.
Running Google Ads involves two separate costs: your ad spend, paid directly to Google, and the management fee for the work of planning, building and improving campaigns. Use the explorer below to see typical costs per click and per lead before you set a budget.
Explore Google Ads costs
See the typical cost and lead metrics across the Google Ads accounts included in our reporting, and the average cost per click in your industry. Then choose your industry and enter a monthly ad budget to estimate the clicks and the range of leads it could support.
These figures are planning estimates based on historical aggregate data. They are not a quote or a promise of results.
Median cost per click
$3.67
Typical range $1.45–$10.38
Click-through rate
3.8%
Typical range 2.8%–6.9%
Conversion rate
33.3%
Typical range 9.7%–78.5%
Cost per lead
$34.67
Typical range $5.58–$101.49
Average cost per click by industry
- Heavy duty & diesel repair$9.51
- Auto repair shops$3.89
- HVAC & plumbing$31.56
- Deck & home renovation$14.38
- Psychologists & psychotherapists$8.34
- Travel & tourism$3.67
- Law offices$14.01
- Medical doctor offices$3.81
- Dentists$38.72
- Chiropractors$6.49
- Pest control$10.28
- Home inspectors$6.13
- Realtors$12.00
…and more
Choose your industry and enter the amount you plan to pay Google each month. The estimate uses the average cost per click for your industry and assumes 5–8% of clicks become leads.
Estimated clicks: 160
Estimated leads: 8–13
This is a range and an approximation only. Actual cost per lead may vary.
This is a range and an approximation only. Actual cost per lead may vary.
Estimates use historical aggregate data and are for planning only. Actual costs and results vary by campaign, market, competition, targeting and landing page. This is not a quote or a promise of results.
Industry cost-per-click figures are Google Keyword Planner averages for typical search terms in each industry in Alberta, updated monthly. Lead estimates assume 5–8% of clicks become leads. The metrics above are medians and interquartile ranges over the last 30 days across 25 Google Ads accounts we manage in Canada and the US. US-dollar figures are converted to CAD at the Bank of Canada average rate (1 USD = 1.41 CAD). Cost per lead is based on conversions tracked in each account. No client names, budgets or keywords are shown. Updated monthly (November 2026).
Business outcomes
See what your ads produce
Clicks and impressions show activity. Your client portal gives you a live dashboard, while the monthly business-results report connects campaign activity to the enquiries that matter. We track calls, forms and quote requests so you can see which campaigns are producing them.
- Calls and call enquiries attributed to campaigns.
- Form submissions and quote requests from tracked landing pages.
- Campaign and lead performance in your dashboard and monthly report.
Why campaigns waste budget
When an account is spending without producing enquiries, the cause is usually one of these. Each is checked in the month-one account review.
- No conversion tracking, so nobody can see which keywords produce calls and forms.
- Broad keywords with no negative keyword list, matching searches unrelated to your services.
- Ads sending people to the home page instead of a page that matches the search.
- Location settings that include people outside your service area.
- Ads running when no one can answer calls.
- Automated campaign types left without exclusions or clear conversion goals.
Calgary businesses – read our reviews
Read what clients say about working with Basar Optimization. Reviews load live from our Google Business Profile and appear as published; we do not write or edit them.
Make each part work together
Google Ads can work alongside your website, search visibility and reporting. Connect the campaign to the rest of your acquisition system.
Google Ads questions
What does Google Ads management include?
It includes campaign planning, keyword and competitor research, account and conversion tracking setup, ad creation and optimization, budget and bid management, landing page work, and reporting. The full setup and ongoing scope is listed above.
How much should I spend on Google Ads?
Your budget depends on your market, offer, competition and the cost of relevant clicks. Use the cost explorer as a planning reference, then request a plan based on your business goals and available budget.
Is your management fee separate from ad spend?
Yes. Your management plan fee and the money paid to Google for clicks are separate. Ad spend is paid directly to Google.
Should I run Google Ads or SEO?
Google Ads can bring enquiries as soon as campaigns are live; SEO builds visibility that can grow over time without paying per click. Many businesses run both, using Ads data to show which searches lead to enquiries. See where to start on our home page.
Do I keep my Google Ads account if I stop working with you?
Yes. The account is set up in your name, so the campaigns, history and data stay with you.
Do you manage Google Ads for businesses outside Calgary?
Yes. We manage campaigns for businesses across our service areas, and campaigns can target any area your business serves.
Can you manage campaigns that another agency or our team set up?
We can review an existing account and its tracking before recommending a management approach. The scope depends on the account’s structure, access and current setup.
How will I know whether the campaigns are generating leads?
Conversion tracking connects campaign activity to calls, forms and quote requests. You can see tracked activity in the client portal’s live dashboard, with a monthly business-results report on Managed and higher plans.
Put your ad budget to work
Tell us what you sell, where you serve customers and what a useful enquiry looks like. We’ll discuss a Google Ads plan tied to those goals.