About Basar
About Basar Optimization
Marketing with clarity
Basar Optimization helps businesses make informed digital marketing decisions through clear measurement, practical expertise and data-based work.
Where it began
Why Basar Optimization started
Basar Optimization was founded in 2016 by Taher Dawoodi. He saw business owners being taken advantage of in digital marketing because the technologies and tools behind it were difficult to understand.
Before starting the business, Taher had worked in the marketing department of a Fortune 500 company and in the advanced engineering and commercialization department of another. He brought those two areas together: marketing knowledge, technical understanding and a disciplined approach to data.
The aim was to help business owners understand what their marketing was doing, make decisions based on evidence and connect their activity to the leads their businesses need.
Make digital marketing work for every business
Our mission is to make digital marketing successful for all businesses. That means making the work understandable, measuring what matters and helping each client make decisions grounded in facts.
Principles behind every decision
Our values are practical standards for how we plan, communicate and measure the work.
- HonestyYou get a clear account of the work, the evidence and what the numbers can—and cannot—tell you.
- ClarityWe explain the tools, activity and results in plain language, so you can make informed decisions.
- IntegrityWe act responsibly, communicate directly and keep your business goals at the centre of the work.
- Factual decisionsRecommendations are based on data and evidence, not assumptions or impressive-sounding metrics.
Measured work
See what your marketing produces
We don't sell channels or tools. We track every call, form and quote your marketing produces, and we run your SEO, Google Ads and website against the business goals you set, not impressions and clicks.
- Track calls, forms and quote requests so lead activity is visible.
- Review performance in a client portal with a live dashboard.
- Use business-results reporting to understand what is producing leads and where to focus next.
Training and certification
Basar Optimization is a Google Partner. Founder Taher Dawoodi holds professional certifications and a Master of Science degree in Chemical Engineering.
- Google Partner
- Certified Digital Marketing Professional (CDMP)
- Online Marketing Certified Professional (OMCP)
- PCM
- MSc in Chemical Engineering
- Ads Management Expert
- Google Analytics Certified Professional
- Google Ads Certified Partner
- Digital Marketing Certification
- Digital Marketing Strategist Certified
Meet the team
Get to know the people working across SEO, Google Ads and link building for our clients.
Put your marketing to work
Tell us about your business and what you want your marketing to achieve. We’ll discuss the work, the measures and the next steps.