Strategy & Growth
Data Driven Marketing That Tracks Leads
See which marketing activities produce calls, form submissions, quote requests and email clicks.
Clear measurement
Know what your marketing produces
Data driven marketing connects your marketing activity to the actions people take when they contact your business. Conversion tracking and reporting help you assess more than impressions, clicks or website visits.
This service is for established business owners who have tried marketing themselves or worked with an agency and need a clearer view of what is producing enquiries. If you are comparing channels, suppliers or campaign decisions, useful reporting gives you a consistent basis for those decisions.
- Owners who want visibility into marketing-generated enquiries
- Businesses reviewing agency work or existing campaigns
- Teams that need calls, forms and quote requests tracked
Make the numbers useful
We connect marketing activity to conversion actions and present the information through your client portal. The exact tracking configuration depends on your website, campaigns and agreed measurement requirements.
- Set up conversion tracking for relevant customer actions
- Track calls generated through your marketing
- Record form submissions and quote requests
- Track email clicks as conversion actions
- Organize conversion information in your live client dashboard
- Review marketing activity against tracked business enquiries
- Prepare a monthly business-results report on Managed and higher plans
See the actions behind performance
Your client portal gives you a live dashboard with conversion-tracking information. Calls, form submissions, quote requests and email clicks can be tracked as customer actions, so you can review the enquiries your marketing produces. Managed and higher plans include a monthly business-results report.
- Calls: see calls recorded through your conversion-tracking setup
- Forms and quotes: review form submissions and quote requests as tracked conversions
- Email clicks: see tracked clicks on email links, alongside the other measured actions
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Connected services
Put reporting into action
Measurement is most useful when it informs the decisions behind your marketing strategy and campaigns.
Marketing reporting, explained
Understand what gets tracked, what appears in your dashboard and how reporting works.
What is data driven marketing?
Data driven marketing uses information about your marketing activity and customer actions to guide decisions. The focus is on tracking meaningful actions such as calls, form submissions and quote requests.
What is included in a marketing dashboard?
Every plan includes a client portal with a live dashboard and conversion tracking. It provides visibility into the conversion actions configured for your business, including calls, forms, quote requests and email clicks.
Do you provide monthly marketing reporting?
Managed and higher plans include a monthly business-results report. Every plan also includes conversion tracking and access to a live dashboard in the client portal.
Can you track calls, forms and quote requests?
Yes. Conversion tracking is included in every plan, and the setup can track calls, form submissions and quote requests. Email clicks can also be tracked as conversion actions.
Do you work with Google Analytics or GA4?
We offer GA4 audits, configuration, consulting and ongoing management. The tracking and reporting scope for your website and campaigns is confirmed before work begins.
Measure what matters to you
Tell us which marketing decisions you need to make and which customer actions you want to track.