AI Search
Technical LLM Optimization for Your Website
LLM optimization helps make your website’s content and technical signals accessible and understandable to AI crawlers, without promising citations or recommendations.
Technical foundations
Help AI crawlers access your content
LLM optimization is the technical work of reviewing how large language model crawlers can access and interpret your website. It can include crawler access rules, site structure and machine-readable information. The goal is to make your published content available to systems that are permitted to retrieve it.
This work is relevant if you run an established business, have invested in your website and SEO, and want to understand whether technical barriers limit access to your content. It is especially useful when your site has complex page structures, important service information or specific crawler-access requirements.
- Established businesses with substantial service or product information
- Businesses reviewing access by AI crawlers such as GPTBot
- Teams that need clearer technical controls over website content
Review the signals your site sends
We assess relevant technical settings and page signals, then identify practical changes that support clear and controlled access. The exact implementation depends on your website platform and requirements.
- Review robots.txt rules that affect crawler access
- Assess access rules relevant to identified AI crawlers, including GPTBot
- Review whether important pages can be retrieved without unnecessary technical barriers
- Assess llms.txt as an optional way to provide structured guidance about site content
- Review page structure and relevant metadata for clarity
- Identify technical issues that may prevent content from being fetched or interpreted
- Document recommended changes and implementation requirements
Connect technical work to enquiries
Crawler access is a technical condition, not a lead by itself. We connect the wider marketing work to tracked calls, forms and quote requests. Your client portal shows live conversion data; Managed and higher plans include a monthly business-results report.
- Calls recorded through your marketing conversion tracking
- Form submissions and quote requests recorded as conversions
- Dashboard and monthly report context for the business enquiries your marketing produces
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Related services
Technical work supports AI search
Crawler access is one part of a broader search approach. These services address content clarity and visibility across AI search experiences.
LLM crawler questions, answered
Understand crawler access, llms.txt and what technical LLM optimization can and cannot do.
What is LLM optimization?
LLM optimization is technical work that helps large language model crawlers access and interpret website content. It can involve crawler directives, site structure and machine-readable information.
What is llms.txt?
llms.txt is a proposed text-file convention intended to give language-model systems guidance about a website’s content. Support and use can vary between systems, and publishing the file does not guarantee that a crawler will use it.
Should I allow GPTBot to crawl my website?
That depends on your content, access preferences and business requirements. GPTBot is a crawler identified by OpenAI; your site’s robots.txt rules can express whether it is allowed, but crawler behaviour and platform policies remain outside your control.
Does allowing AI crawlers guarantee that my business will appear in AI answers?
No. Access only means a crawler may be able to retrieve permitted content. AI platforms independently decide what information to use and how to present it.
How do you measure LLM SEO work?
We connect marketing activity to tracked calls, forms and quote requests, which appear in your client portal. Managed and higher plans include a monthly business-results report, which includes AI search visibility findings.
Check your website’s AI access
Discuss your crawler access, technical SEO and AI search requirements with Basar Optimization.