Paid Media
A Facebook Ads Agency Focused on Leads
Reach potential customers with paid Facebook and Instagram campaigns built around your services, locations and business goals.
Paid campaign management
Put your offers in front of the right audience
A Facebook advertising agency plans and manages paid campaigns across Facebook and Instagram. The work can include campaign structure, audience selection, ad creative, landing-page alignment and conversion tracking. You pay Meta for advertising separately from the service plan.
This service is for established businesses that know what they sell, who they serve and what a qualified enquiry looks like. If you have tried running campaigns yourself or hired an agency before, you need to see what is being spent, what is being tested and which calls, forms and quote requests result.
- Businesses with a defined service, offer and target customer
- Owners who want paid campaign management and clear tracking
- Teams ready to connect ad activity with real enquiries
Manage the campaign, not just the ad
We plan and manage paid campaigns around your business goals. The campaign scope, creative requirements and advertising budget are confirmed before work begins.
- Review your offer, target audience and campaign objectives
- Plan campaign structure across Facebook and Instagram placements
- Develop or coordinate ad copy and creative
- Configure audience and location settings relevant to your business
- Align ads with relevant website or landing-page content
- Set up and review conversion tracking for calls, forms and quote requests
- Assess campaign activity and identify practical adjustments
Track what your ads produce
We don't judge a campaign by impressions and clicks alone. Conversion tracking connects paid activity to calls, form submissions and quote requests. Your client portal includes a live dashboard; Managed and higher plans also include a monthly business-results report. Advertising spend is paid directly to Meta and is separate from your plan.
- Calls recorded through your conversion-tracking setup
- Form submissions recorded as conversions
- Quote requests tracked alongside campaign activity in your dashboard and monthly report
Calgary businesses – read our reviews
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Related paid media
Connect campaigns across channels
Paid campaigns can support different stages of your customer’s decision process. Explore related options for search intent and professional audiences.
Facebook and Instagram ads, explained
Practical answers about campaign management, budgets and tracking.
What does a Facebook ads agency do?
A Facebook ads agency plans, launches and manages paid campaigns on Facebook and Instagram. Work can include campaign structure, audience settings, ad copy and creative coordination, landing-page alignment and conversion tracking.
Do you manage Instagram ads too?
Yes. This service covers paid advertising across Facebook and Instagram. The placements and campaign scope are agreed before launch.
How much should I spend on Facebook ads?
Your advertising budget depends on your market, offer, goals and campaign scope. Advertising spend is paid directly to Meta and is separate from the Basar Optimization plan fee.
How do you measure Facebook ads management?
We track calls, form submissions and quote requests through your conversion setup. Your client portal shows live conversion data, and Managed and higher plans include a monthly business-results report.
Is Basar Optimization a Meta ads agency for businesses in Calgary?
Basar Optimization is based in Calgary and serves Calgary and surrounding communities, as well as Edmonton. Campaign targeting and service coverage are discussed when your quote is prepared.
Make your ad spend accountable
Tell us what you sell, who you need to reach and which enquiries matter to your business.