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Search Engine Marketing

Calgary-based Search Engine Marketing experts. Serving Calgary, Edmonton and Vancouver areas.

 

We are specialists in Google Adwords, LinkedIn Ads, Facebook Ads and TikTok Ads.

"Very honest and transparent marketing agency. They take the time to walk me through the conversions and ROI on my Google Adwords and SEO campaigns. And explain everything in detail so that we can assess if their efforts are bringing in new clients or not" - Jennica, Chiropractor

Results focused search engine marketing in Calgary

Ready to elevate your online presence?

Knowing which platform to use for consistent and scalable lead generation and sales is our expertise. We have worked with hundreds of different companies in different niches and know the art and science of PPC management. We partner with you and don't get paid until you get your initial conversions! This is our guarantee, and we stick by it.

What is SEM, and why does it matter?​

SEM involves a strategic blend of Pay-Per-Click (PPC) campaigns, keyword optimization, and other tactics to ensure that your business appears prominently in search engine results. Consumers often turn to the internet for everything from product research to service inquiries, and the significance of being visible online cannot be overstated.

With SEM, businesses have the flexibility to target specific demographics, geographical locations, and even time frames, ensuring that their marketing efforts are highly targeted and cost-effective.

The Benefits of SEM:

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  1. Immediate Results: SEM (Search Engine Marketing) offers immediate visibility and results through paid advertising. With SEM, businesses can quickly launch campaigns and start generating traffic and leads, whereas SEO (Search Engine Optimization) efforts typically require more time to see significant results due to the organic nature of search engine rankings.

  2. Targeted Reach: SEM provides precise targeting options, allowing businesses to tailor their ads based on factors such as keywords, demographics, location, and even device type. This level of granularity ensures that ads are served to the most relevant audience segments, maximizing the chances of engagement and conversion.

  3. Flexible Budgeting: SEM offers flexibility in budgeting and spending. Businesses have control over how much they want to spend on each campaign, and they can adjust their budgets in real-time based on performance metrics and objectives. This flexibility allows businesses to optimize their spending and maximize ROI more efficiently.

  4. Enhanced Visibility: SEM ads appear prominently at the top of search engine results pages (SERPs), often above organic search results. This prime placement increases visibility and exposure for businesses, especially for competitive keywords or industries where organic rankings may be challenging to achieve.

The Process:

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Keyword Research: It all starts with understanding the language of your audience. We delve deep into keyword research to uncover the phrases your potential customers are using to find businesses like yours.

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Phase 1 - Qualified Traffic:
In this phase, the focus is on attracting relevant visitors to your website through targeted Google Ads campaigns. By identifying high-intent keywords, optimizing ad copy, and refining audience targeting, you can drive qualified traffic that is more likely to convert.

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Phase 2 - Convert Qualified Traffic:
Once you've attracted qualified traffic to your website, the next step is to convert these visitors into leads or customers. This involves creating compelling landing pages, optimizing conversion paths, and implementing effective call-to-action strategies to encourage action and drive conversions.

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Phase 3 - Track Conversions:
Tracking converted traffic is essential for understanding campaign performance and optimizing for success. By setting up conversion tracking and analyzing key metrics such as conversion rate, cost per conversion, and return on investment (ROI), you can gain valuable insights into which campaigns are driving the most value for your business.

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Phase 4 - Scale and Grow While Maintaining Conversion Rate:
In the final phase, the goal is to scale your Google Ads campaigns while maintaining or improving your conversion rate. This involves expanding your targeting, increasing ad spend, and experimenting with new strategies while closely monitoring performance metrics to ensure that your campaigns continue to deliver results as you grow.

Desserts

We specialize in running SEM / PPC campaigns for:

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Google ( Google Adwords)

Facebook / Instagram

LinkedIn

TikTok

YouTube

Search engine marketing services include:​

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  • No pay until you get conversions

  • Unlimited campaigns

  • Unlimited keywords

  • No contracts

  • No startup / setup fees

  • Flat monthly fees (starting at $450)

  • Creating, managing and optimizing ad campaigns

  • Triweekly reporting meetings on ad campaign updates

  • Client portal for data monitoring

  • Full client access to the ad campaign account

  • Business dashboards to track ROI

  • Monthly reports in pdf format

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