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Why Clicks‑to‑Call Are the Most Valuable Local Conversion Signal
Not all clicks are created equal. Mounting evidence from case studies, data analyses, and expert observations suggests that a click-to-call is a far more valuable conversion signal than a simple website visit or direction request
White Paper: An in-depth analysis of why Google Business Profile SEO (Optimization) is Critical for Local Businesses
We have analyzed our conversations with business owners who are unaware of the business they are losing because of an under optimized Google Business Profile. We then analyzed and searched different SEO forums and SEO outlets to see if there are any trends with what we have observed.
White Paper: A comprehensive analysis of Local Search 2025: Why GBP Clicks & Calls Are Declining (and How to Adapt)
A comprehensive analysis of Local Search 2025: Why GBP Clicks & Calls Are Declining (and How to Adapt)
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