What do the best SEM agencies have in common?

We have compiled a list of common services and value offerings across the best Search Engine Marketing agencies to help you understand what you should be receiving as deliverables for your money investment.

This list is not supposed to be exhaustive and doesn't cover any unique factors or special offerings that some of the top SEM agencies may offer.

Pay-Per-Click (PPC) Advertising:

Crafting and managing targeted ad campaigns on platforms like Google Ads and Bing Ads to drive immediate traffic and conversions.​

Search Engine Optimization (SEO):

Enhancing website content and structure to improve organic search rankings and visibility.​

Keyword Research and Strategy:

Identifying high-performing keywords to target the right audience effectively.

Ad Copywriting and Design:

Creating compelling ad content and visuals that resonate with the target demographic.​

Landing Page Optimization:

Designing and refining landing pages to maximize conversion rates

.​

Performance Analytics and Reporting:

Monitoring campaign metrics and providing detailed reports to track progress and inform strategy adjustments.​

Remarketing Campaigns:

Re-engaging previous visitors through tailored ads to encourage return visits and conversions.​

Social Media Advertising:

Managing paid advertising campaigns across social media platforms to expand reach and engagement.​

Competitor Analysis:

Assessing competitors' strategies to identify opportunities and refine campaign approaches.​

Conversion Rate Optimization (CRO):

Implementing strategies to increase the percentage of visitors who complete desired actions on a website.

You can expect to get all of these services as part of your Search Engine Marketing management from your digital marketing agency. Some agencies may include more services (like web design, web hosting etc.) but most marketing agencies should include these core services as part of their offering, in an effort to help generate more revenue for your business.